Original / AI draft
Beforelexiq / original AI homepage
Scroll within preview ↕
Uncited turnaround claims, an invented risk figure and conduct-rule badges.
Brand judgment // LexiQ
From turnaround times to your own standard.
The draft promised faster reviews and a mitigated-risk figure. The redesign names the real problem inside legal teams: four experienced lawyers, four different answers, because the standard was never written down. LexiQ makes it visible, then applies it.
FICTIONAL BRANDUNEDITED AI DRAFTNO MEASURED UPLIFT CLAIMED
01 / ORIGINALSpeed first.
Turnaround claims, a risk dollar figure and compliance badges.
02 / REIMAGINEDJudgment, written down.
A legal pad of positions that redlines the contract live, with every route to approval shown.
AFTER THEME DESIGNED BYReBrandMyAI Studio ↗FICTIONAL CONCEPT · NO MEASURED UPLIFTThe comparison
Same imagined product.
A different reason to believe.
Both pages are live and rendered at full desktop width. Scroll inside each preview, switch views, or open either page on its own.
Open original ↗
Human-directed redesign
Afterlexiq / the After
Scroll within preview ↕
The lawyer’s own desk as the interface: pad, pen and tracked changes.
Previews are scaled from a 1440px desktop layout so you see the full composition. Open either page for full size and mobile behaviour.
LOVE THE AFTER?Make the design your starting point.
Get the LexiQ theme ↗See every page of the LexiQ theme, what the package includes and how licensing will work.
The diagnosis
What the first draft got wrong.
Each of these is quoted from the Before page above. None of them would stop the draft looking finished. All of them would cost it trust with the buyer it was written for.
A before-and-after nobody measured.
“48 Hours avg. MSA turnaround (down from 16 days)”.
Lawyers are trained to ask for the basis of a claim. This one has none.
Risk turned into a dollar figure.
“Risk Exposure Mitigated: $2.4M”.
An invented number in a product about precision undermines the product.
Professional rules used as badges.
“ABA Model Rule 1.6(c) Aligned”, “SOC 2 Type II Certified”.
Claims about professional conduct rules are the first thing a legal buyer will scrutinise.
The engine as the author.
“LexiQ Copilot Engine” inserting tracked changes.
Counsel does not want an engine choosing positions. They want their positions applied.
The judgment layer
What human judgment changed.
The difference is not a score improvement we have measured. It is a clearer strategy you can examine, challenge and test.
From speed to consistency.
“Your deal team shouldn’t wait three weeks” became “Decide once. Apply it every time.” The value is that the team’s judgment holds across every contract.
From software chrome to a desk.
Paper contracts, a yellow legal pad, handwritten corrections and a pen make the lawyer’s own tools the interface.
From automation to authority.
Standard terms are applied, fallbacks need approval, exceptions go to the person who can accept them, and data commitments are labelled as principles.
Inside the After
Not a mockup.
A working homepage.
Every interaction below runs in the After theme today. All content is fictional and written to be replaced with yours.
Interactive legal pad
Change a position and watch the contract redline itself.
One clause, four answers
A clear picture of inconsistency inside a team.
Three routes
Apply, negotiate within limits, or escalate.
Your data, in plain terms
Commitments written as principles, not certifications.
Write your first position
A short exercise in recording a standard and its fallback.
Keep exploring
More transformations.
Eleven fictional design concepts, distinct sectors, one standard of human judgment.